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Tradeshows and Tweeting: #NewFrontier
The traditional tradeshow has undergone a radical transformation as the epitome of face-to-face interaction with customers and dealers, to now having a conversation in 140 characters. Exhibitors have...
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When You Say Social Media, What Exactly Do You Mean?
Seven Social Media Segments We’ve recently had conversations with several clients about terms to best describe what (at least for the moment) we’re referring to when we say “social media.” Five or six...
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Social Media & Tradeshows: Facebooking from the Floor
There aren’t many aspects of high-tech PR where Facebook isn’t playing an increasingly active role, and how we think about tradeshows and conferences are a great example of this shift. Two weeks ago at...
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New Year’s Resolutions for social media and tech PR
Even though January is almost gone, the dust is still settling from a holiday break filled with newsfeeds, tweets, family gatherings, and a little thing called CES. Following are a few resolutions...
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Twitter Dee, Twitter Dumb
Thomas Jefferson once said “the man who reads nothing at all is better educated than the man who reads nothing but newspapers.” Thank heavens Jefferson never witnessed the phenomena of Twitter and...
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Social Media, Fox News and What $1 Billion Can’t Buy
Regardless of your politics, with a week’s perspective, there are three key lessons that all communications professionals can take away from last week’s election. 1. Social Media is Mainstream Media....
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Five Components of a Successful Enterprise IT Product Review
Professional product reviews are a critically important leg of most tech PR programs. As any tech PR person worth his or her salt knows, there’s nothing better than a great review in a top tier target,...
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4 Tips for Creating Social Media Content
In the world of social media currencies, quality content is the new gold standard. The challenge, particularly when PR and social media programs are integrated, is consistently creating quality content...
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Cyber Security Intelligence: Emerging Threats Raises the Bar
In any war with multiple fronts, intelligence – knowledge and insight into who your enemy is and how they might behave – is critical. At RSA last week our client Emerging Threats, a world-leading...
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Google Isn’t the Only Company with an Eye on the Future
Cool tech products have always been, metaphorically speaking, eye-catching. But things change. Now the term is literal. Walt & Company client Epson is changing the way people see and interact...
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